About



New Vintage Print is the brainchild of Carl Haase and Kim Derum, a father/daughter duo with almost 60 years of printing and packaging experience between the two of them.  In 2006, they created NVP with a simple concept . . . putting customer service and quality first and foremost, with the customers best interests always at heart. They started New Vintage with the intention of building long lasting relationships not only with their customers, but with their suppliers as well. They truly enjoy what they do, and continue to learn and grow with the industry, as printing technology changes and end users needs shifts.

With the addition of Kim’s husband Chris, New Vintage Print has taken on a more focused vision for the future and is continuing to build strategic relationships with only the best and most respected suppliers in the marketplace, ensuring high quality product at the best possible prices. Chris’s expertise and knowledge in sales has made him a key addition to New Vintage Print’s growth in the ever changing marketplace.

NVP specializes in wine, food and product labels. They also have extensive knowledge in packaging and commercial print and are a virtual treasure trove of ideas for promotional products.

Carl Haase

Carl Haase

With over 40 years of printing experience, New Vintage Print is the latest in a long line of successes for Carl Haase. Starting in the printing industry in 1971 with Moore Business Forms, Carl decided to take the risk of becoming a business owner in 1983, when he and partners started Associated Business Products, a Santa Rosa based print distributorship. Sourcing print and developing supplier relationships was a huge part of Carl’s duties as a business owner, but his strong suit was creating long lasting relationships with his customers. At New Vintage Print, he continues to do just that, and he enjoys every minute of it. Hailing from Michigan, where he spends part of the year with his wife Joanie, he’s got a penchant for weekly golf rounds, poker games and occasional fishing trips, although he draws the line at the ever difficult “night fishing.” Hey, it’s hard to bait a hook in the dark! Carl is an avid lover of wine and good food and enjoys sharing it with family and friends.

Kim Derum

Kim Derum

Being Carl’s daughter means that ink runs through Kim’s veins, as she was born into the print industry and started “working” for Associated Business Products at the tender age of 9. Child labor laws aside (just kidding), Kim worked as a sales assistant at ABP during school breaks through high school and college. She attended the University of San Diego and graduated in 1997 with two degrees: A BA in Communication Studies and a BA in Sociology. Although she loved San Diego, she returned to Sonoma County and went to work for a CD ROM replicator/packaging company based out of Hong Kong. You can thank her personally for all of those AOL discs you received in the mail in the late 90′s – early ’00s, as the company she worked for produced 30 million of those a month! Her 8 years at Prime Optical Disc took her to Hong Kong, China, Geneva, Milan, Toronto, Miami, and Washington DC, as well as yearly trips to Las Vegas. This spurned a love for travel and to see new things, which she shares with her husband Chris. Kim enjoys spending time with her husband, her dogs, good wine, good food, the smell of fresh baked cookies, tulips, Maui and cheering on her San Francisco Giants. They won the 2010 World Series you know.

Chris Derum

Chris Derum

Coming out of a 15 year career in the financial industry, Chris is no stranger to business development. He enjoys the creativity that comes with working for NVP, and the fringe benefits of working with the wine industry aren’t too bad either.

Chris was born and raised in Sonoma County. He attended Sonoma State University and graduated with a BA degree in Geography. While that may sound odd, it was a Geography of Wine class that started his love of wine. Weekly lectures included samples of wines from the many regions of California and the world. Now that’s how a college lecture should be taught!

Outside of work, you will find Chris on the golf course, casting a fly rod, standing behind the grill or rooting on his beloved San Francisco Giants. Additionally, he’s constantly trying to convince the partners that NVP needs a second office in Hawaii…..he’s yet to be successful.

Professional Associations


Healdsburg Chamber

Windsor Chamber

Santa Rosa Chamber

Promotional Products
Association International
Healdsburg Chamber Windsor Chamber of Commerce Santa Rosa Chamber of Commerce Promotional Products Association International

Sonoma Valley
Vintners & Growers

Russian River Winegrowers

Winegrowers of
Dry Creek Valley

Business Network
International
Sonoma Valley Vintners & Growers Russian River Winegrowers Winegrowers of Dry Creek Valley Business Network International
© 2011 New Vintage Print, Inc. ALL RIGHTS RESERVED.