Who’s looking at who? Does it matter once you’ve met her gaze? Take her home and you will find that this devine blonde showcases the citrus and peach notes that make chardonnay so popular.
The Bottled Blonde has a new look and a new attitude. Produced and bottled by Veritas Ridge (Healdsburg, CA), this Sonoma County Chardonnay is flying off the shelves at a rapid pace. Owner Deo Rampertab is enthusiastic about this venture, and in particular this Chardonnay. New Vintage had the pleasure of printing these wine labels, and we’re thrilled to be in such good company. Meet Deo here:
You come to our website and you can see that we’re heavy into the wine industry. It’s no surprise that we love our wine, but we love the wine labels we provide for our clients too. There are simple ones, elegant ones, crazy ones, convoluted ones (these are the labels that have all the bells and whistles – foil, emboss, consecutive numbering, spot glosses, special die cuts, etc. etc. etc.). Then there are the ones that we make for ourselves.
Being involved in the wine industry has introduced us to some pretty spectacular wines. So much so that we’ve purchased several barrels of “private label” for ourselves over the years. There are usually five parties involved (we each get 5 cases), so don’t think we’re saddled down with 25 cases of wine at once (not that there’s anything wrong with that). Since our latest has just been bottled, I thought I’d show the evolution of our label (the Derum label) over the years.
Let’s start with the 2003 Armida Poizin. The image on the label is from a piece of artwork my parents have in their house done by a local artist. We sort of jumped into the game on this one towards the time the labels needed to be printed. New Vintage also didn’t exist at this point – we just had a friendship with the owner up at Armida Winery and we didn’t have a whole lot of say in the design, so we just rolled with what everyone else was doing. This particular label design has become my parents chosen brand and has stayed consistent over the course of the past several barrels we’ve purchased. Chris and I on the other hand decided to change it up from year to year.
The next one was the 2006 Armida Poizin – this is the label that we simply call the CK Zin. I think the label sort of tells you why. It’s simple and it’s our initials (Chris & Kim – I know, creative right?) and we changed the color up to pay homage to our beloved San Francisco Giants. The back of the label may or may not have had an SF giants – like logo on it
Then the 2008 vintage was ready (now keep in mind how vintages work – the vintage is the year the grapes were harvested, NOT the year that we bottled the wine). So, this wine was bottled in early 2010. We decided to go full out and dedicate our wine label to the greatest Giant (and arguably the greatest player to ever play baseball) – Willie Mays. We chose the iconic image of his famous catch (the photo is simply called “the catch”). I left the back of the label here too so that you can read the story if you’re not a baseball fan and have no idea why this catch was so important. Anyway. . . I’m not saying that we had anything to do with it (wink wink) but the Giants went on to win the World Series in 2010 – for the first time in 52 years.
That brings us to this year – changed the wine up and went with a Pinot. We kept with the orange, but wanted something elegant and simple. That’s the one you see above. . with my signature on it, branded for eternity. . . or something like that.
Which is your favorite?
I saw a license plate cover today and it made me wonder – why would someone buy that? It said “All I Need Is a Pepsi, and a Sandy Beach”.
Really? I’ll give the sandy beach some cred, but a Pepsi? That’s ALL you need? I suppose I should credit them with being easy to please, but I just couldn’t wrap my head around it. There are lots of things I need. . . a Pepsi not being one of them (I’m more of a Coke girl).
So then I got to thinking – what would make someone buy that? What is it about that particular license plate cover that made that person say “YES YES YES. . that IS all I need! And I think I need to let everyone know. . .especially that stranger driving behind me. I’m totally getting that!”
I saw that thing this morning. I’m still thinking about it. I’m in the print and promotional business and I wonder all the time – with all the promo products out there, why are there so many that I think are AWESOME, yet no one else seems to give a second look? Is this license plate cover that awesome thing for someone else? Why does everyone always ask me for pens? What’s so great about a pen? Why not something cool like the hot new stainless steel water bottle I saw last week? How about something that complements your business? A water bottle for a massage therapist, for example, makes perfect sense to me, since we’re always told to drink a bunch of water after our appointment. Conversely, a magnet for a web designer does not. How often are you in front of your refrigerator thinking about web design? A web designer would do much better with something computer related. Does anyone even consider WHY they need or want a promo product? Do they have a plan for it? Is there a purpose or a specific goal? Can I get them to think about that without just running away crying that they “just wanted some pens to give away”? Why are they wasting their money on something that will have no return on their investment, only to turn around three months later and proclaim that promo products don’t work? Have they even considered something else? Does the average person even know that almost everything they touch is a promo item? There are hundreds of thousands of them out there. If it has a logo on it. . . . well, you get the idea.
Most of all though, I wonder how I can get out into the world the importance of promotional products for small and large businesses alike. They aren’t Tchotchkes – man I hate that word. . they aren’t gewgaws, knickknacks, swag (OK, I like this one – so I’m recanting this one only!), baubles, thingamajigs, doodads, or trinkets. Those are all cheap, disposable, tacky. . . while a well chosen, well designed, well decorated promotional product could potentially bring in much more business than cold calling. . . .Anyone care to weigh in on this?
Oh, and we can provide license plate covers too, so if anyone out there wants one proclaiming all they need, you let me know.
I woke up at 2AM. Not sure why, although I think in the back of my head I knew that I wanted to update our website. It’s been a while and for whatever reason, I always tell myself “I don’t have time”. Ridiculous. Of course I have time. It’s just a mindset. I need to get it into my head that updating the website, writing a blog, updating Facebook or sending a Tweet is just a part of my business plan. Instead, and I do this on a daily basis, I tell myself that if I’m not invoicing, quoting a project, meeting with a client or networking in some way, that I’m not working. That leaves things like social media and websites and blogs as part of the “other” part of my life (you know, the “play time”), and it’s really not.
So, since I can’t seem to sleep like this little guy here (photo courtesy of Chris Kittredge Photography), I’ll go ahead and make a commitment to myself (and to you three people reading this). I will update this blog. I will keep my 200 Facebook followers entertained. I will Tweet to my 100 followers. Hey, I never said I was Ashton Kutcher! I’ll take 100. . I didn’t even know I knew that many people. I’m happy to have them. They followed me for a reason, and I owe it to them to keep that up.
There I said it. Now time to implement.
I belong to a business organization that focuses around networking and referrals. I have my usual group every Friday morning, where I diligently (and trust me when I say this – I’m the President and I run the meeting) attend every week. The other day I was asked to be a substitute for someone in another group (on another day). Happened to be this morning, a Thursday, when I’m not used to getting up at such an early hour. OK, I’m totally lying. . . I’m an early riser anyway, but let’s just say I’m not used to getting up and LEAVING THE HOUSE that early. But, I made a commitment and went.
Part of the agenda in these meetings is that two members get to give 10 minute presentation about their business. It’s an opportunity for them to teach the rest of the group on how to better refer them to people they know (it’s NOT a forum to sell themselves to others in the group – the idea is to train them to be your sales force).
Anyway, this morning I was awarded with a very well put together presentation. No, it wasn’t all flashy with photos and cool PowerPoint graphics and all that. It was simply a guy standing in front of us, extremely well prepared, and completely confident in his talents and his ability to tell us WHAT and WHY he does what he does.
His name: Christopher Fox
His Company: Sly Fox Applications
His Job: building iPhone & iPad apps
OOH. . APPS. . I got your attention didn’t I? Yeah. .those apps. . the ones all of us smartphone users have become obsessed with. I love myself a good iPad application, and when I had my iPhone (I love and miss it, but I won’t get into why I’m currently using the Droid – blech – it’s a long story). . . I loved playing with it. . there was always something to download, check out and actually USE. So, needless to say, when this guy started talking, I was intrigued, and you would have been too. I could go on and on about the when and the why (1994 – “computer journalism” class) and all that, but I won’t. Maybe you should ask him yourself. . I was quite entertained, and interested in learning more. I grabbed his card, patted him on the back and congratulated him on his well executed presentation, and went on my way.
I encourage you to check out his website – www.slyfoxapps.com – but better yet, give him a call and have coffee or something, as a human touch is always better.
Oh, and the one thing he said that stuck out – in 10 years (don’t quote me on the time period he used), apps will have taken over websites in popularity. Sound crazy? Maybe – but so did Facebook.