Thinking beyond printing on paper . . .

When most people think of print, they likely think “ink to paper”. It’s OK. If I weren’t in the industry, I’d probably think the same thing. But it’s our job to educate our clients, referral partners and even our friends and families (when applicable) that New Vintage Print doesn’t ONLY print on paper. Brochures, postcards, presentation folders, etc. etc. etc. Yes. . we print all of that kind of stuff. . . but the cool thing is that we don’t stop just there. We can print on any number of things. Metal? Yep. Plastic? Yep again. GLASS?! Of course!

We’re noticing a trend in the wine industry where many wineries are forgoing the traditional paper label to silk screening directly on the bottles. This isn’t necessarily “new”, meaning that the idea wasn’t dreamt up yesterday, it’s just that we’re getting a lot more requests for it lately.

So, how do you decide to screen or not? Simple. It’s all in personal preference. Some wineries screen the bottles on their reserve wines and label their non-reserve wines. Some feel that a screened bottle makes for a higher end look. Some simply don’t want to deal with the labeling process while they’re bottling. For others, perhaps it’s more cost effective. It’s different for everyone, and costs are really driven by quantity as well as the number of colors someone wants to screen onto the bottle.

We’ve done screened bottles for (Brutocao Cellars), just finished up an order for a new label, Dom Whitney and are currently printing one for another new label called Benevolo. I can’t wait to get pictures of that one, cause I totally dig the logo. Oh, and I should probably mention that it doesn’t have to be a wine bottle. We can print actual wine glasses, shot glasses, water glasses. . . well, you get the idea.